A range designed for real performance

The major evolution of decal® lies in the integration of Bubble-Free and Dot Matrix technologies as standard features across the range. What was once often seen as a premium functionality now becomes part of the brand’s core offering, adding more value to the product from the very first interaction. This approach reflects decal®’s commitment to useful innovation: technology that simplifies application, improves finishing and responds in a practical way to the day-to-day challenges faced by visual communication professionals.

Bubble-Free and Dot Matrix as standard

By integrating these solutions as a structural part of its portfolio, decal® strengthens its market positioning with a range that is more robust, more competitive and more closely aligned with what customers truly value: ease of use, consistency of results and operational efficiency. More than a product update, this evolution represents a new way of understanding value within the self-adhesive vinyl category.

decal® Bubble-Free: faster, simpler and cleaner application

decal® Bubble-Free is a high-quality self-adhesive vinyl with air-release technology, developed to provide fast, clean and intuitive installation. Instead of relying on slower processes or several supporting tools, this solution enables a practical and controlled application, contributing to a more even and professional finish. Available in different formats, including Polymeric Vinyl, Monomeric Vinyl and Glass Decor, decal® Bubble-Free adapts to a variety of application needs and is particularly suitable for large-format projects, window graphics, vehicle wrapping and other uses where final appearance and ease of installation are decisive.

decal® Dot Matrix: flexibility for promotional applications

decal® Dot Matrix was developed for short-term promotional campaigns and for applications on smooth, flat and non-porous surfaces. Its special technology helps prevent common issues such as wrinkles and bubbles, while also allowing the material to be repositioned several times without leaving residue. The result is a simpler, more flexible application with a professional finish. When the campaign ends, removal is just as simple and clean, with no damage or marks left on the surface. Available in clear glossy and white matte versions, the product also includes a double-layer PE liner, designed to protect the vinyl from moisture and reduce issues such as waving and curling during printing, finishing and installation. With durability of up to six months, it is an ideal solution for promotional campaigns, retail communication and other temporary applications.

Quality, reliability and specialised production

The quality of the decal® range is supported by recognised international certifications, including B S1 / D0 fire resistance certification, in compliance with European standards ISO 13501-1 and ISO 11925-2. The products are also manufactured using European raw materials in compliance with REACH and RoHS requirements, reinforcing the commitment to high technical and regulatory standards. All decal® products are manufactured in-house in Torres Novas, Portugal, in a specialised production environment that ensures quality control, innovation capability and consistency across the entire range.

An evolution supported by industrial capacity

The brand continues to evolve, supported by strong production capacity, further reinforced by a new 15,000 m² industrial unit currently under development. Once fully operational, this infrastructure will include four coating lines, 1,300 racks and five specialised slitters, enabling an annual production capacity of up to 75 million square metres of media. This expansion will accelerate innovation across the entire decal® range, strengthening the brand’s ability to respond to the needs of an increasingly demanding global market.

Accessible innovation as a brand commitment

Since its introduction in 2009, decal® has established itself across different markets and applications, evolving continuously to offer more complete solutions tailored to professional demands. Today, that evolution translates into a range that combines performance, ease of application and added value in an increasingly clear way. With the standard integration of Bubble-Free and Dot Matrix technologies, decal® reinforces its commitment to accessible, practical innovation focused on real results.

Visit decal® at FESPA 2026

From 19 to 22 May 2026, visit decal® at FESPA Global Print Expo 2026 in Barcelona and discover first-hand the evolution of the range and the potential of its solutions for printing and visual communication professionals. I can also convert this into a more emotional and less corporate version, in case it is intended for a brand website/blog rather than institutional communication.